Plenary Session I
CEE Region

Leader: Alexei Kozhenkin

Keynote speakers:

Robert Farish
Regional Director, Russia / CIS Region, IDC

Speech title:
Some quantitative data on the global flow and directions of provided and consumed services.

Summary:

• Outsourcing in Central and Eastern Europe
• The worldwide context
• The role of the government
• Recommendations

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Ulf Avrin
Director International ISV Business, Microsoft EMEA

Speech title:
European software business, global context and forces in the marketplace

Summary:
In this session we present Microsoft’s perspective on state of European software business, some of global trends and forces in software marketplace.
We discuss how Microsoft can help develop the business of our partners – Microsoft is very dependent our partner ecosystem, and it is in our best interest to help making it commercially viable.

What the attendees gained from attending this session?

1. Give a perspective on European software business
2. Explain how Microsoft can support different types of partners, both commercially and from technology perspective
3. Discuss the role of partner’s intellectual property in their businesses

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Pascal Matzke
Principal Analyst, Forrester Research

Speech title:
Central Eastern Europe: A Viable Offshore/Nearshore Alternative To India?

Summary:
While the offshore phenomenon is still commonly associated with India, many IT organizations and service providers are beginning to investigate other potential offshore/nearshore locations, namely across Central Eastern Europe. In this session, we provide an overview of the key trends triggering nearshore growth across Central Eastern Europe, assess the state of readiness of the various countries in scope, and provide recommendations to service providers and end-user client on how to best leverage the Central Eastern European opportunity.

What the attendees gained from attending this session?

1. Trends triggering offshore/ nearshore growth across Central Eastern Europe
2. SWOT analysis for key countries in Central Eastern Europe
3. How to best leverage the Central Eastern European opportunity

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Ralph Schonenbach
CEO, Trestle Group

Speech title:
Compelling Business Case:  CEE Outsourcing Destination

Summary:
Whether considering establishing a captive center or outsourcing to a third party, for European companies, CEE is well positioned to deliver value.

What the attendees gained from attending this session?

1. Benefits for European companies to outsource to Eastern Europe
2. CEE Value Proposition
3. How to get started?

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Thomas Nash
Chairman and CEO, Xalles Limited

Speech title:
International Marketing

Summary:
This presentation takes participants through the factors for international expansion and the ingredients needed for a successful international marketing strategy. Business partnerships are also being discussed.  This presentation motivated the audience through exposing the opportunities available and directs their actions in areas of effort they might not have thought to be critical for successful international expansion.

What the attendees gained from attending this session?

1. Analysis of International Markets
2. Learn the important Factors for International Expansion
3. How to effectively create Partnerships and Alliances
4. How to create an International Marketing Strategy

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